PPC Specialist

We are looking for an experienced PPC Specialist to manage and optimize paid advertising campaigns across the US and European markets.

Responsibilities

• Plan, launch, and manage PPC campaigns across relevant platforms

• Manage and optimize Google Ads campaigns, including Performance Max

• Manage Social Media Ads campaigns

• Monitor campaign performance, budgets, and key metrics

• Analyze data and identify opportunities for campaign optimization and growth

• Conduct A/B testing of campaigns, audiences, and ad creatives

• Prepare regular performance reports and provide actionable insights

• Stay up to date with PPC trends, platform updates, and best practices

Requirements

• 4+ years of hands-on PPC experience

• Proven experience working with both US and European markets

• Strong experience with Google Ads

• Experience with Performance Max campaigns

• Hands-on experience with Social Media Ads Management

• Strong analytical and data-driven approach

• Experience working in a software development / IT company is a strong plus

• Good command of English

• Ability to work independently and take ownership of campaign performance